Finding Affordable Search Engine Optimization for Small Businesses

Every business owner wants his or her website to be found on the first page of a search engine. Seeing your business ranking on page 4 or 5 is disheartening, to say the least. You might as well be leaving money on the table at this rate! But what can you do to improve your ranking without spending tons of money?

Affordable search engine optimization is our specialty at Internet Local Listings. But we don’t just want to sell you an advertising package—we also want you to understand the basics of the ranking process so you can get the most out of your experience. Plus, we encourage our clients to get involved with their social media accounts and learn to better connect with their customers in the age of digital media. It’s a win-win situation for both of us.

Even with affordable search engine optimization, you can still expect long-term results.

If you’ve heard that you have to spend a lot of money on search engine optimization to get results, you’ve heard a myth. You don’t have to spend tons of money to get the basic optimization you need to rank. Your goal is to rank higher, get more traffic, and be rewarded with more sales in the future. It’s not an impossible goal to reach, nor should it cost you tons of money! Our packages start at just $199 a month (without a contract)—less than the cost of many marketing campaigns. The best part is that we’ll do it all for you. We also offer regular blog updates with tips and tricks to help you understand more about our products and services.

There are a lot of SEO companies out there who will offer the bare minimum at high rates. Don’t fall for a scam and pay more than you have to. Affordable search engine optimization is available for any budget—you just have to know where to look.

SEO for small businesses is more important than ever. Don’t block yourself from increased traffic because of budget constraints.

Do you run a mom and pop store? A small boutique or a service? We specialize in helping all types of businesses, but we particularly enjoy helping the little guys. As a start up ourselves, we understand just how important it is that you be able to compete with bigger-name outfits! Our team will be happy to work with you to find the right products to get you ranking—and at a fair price. We’ll get you set up with social media so you can keep in contact with your customers on a regular basis. If you don’t have a website, we’ll even help you set one up! Check out our designs here and see what you think!

Your business is unique. SEO experts should be able help you create a customized plan to get you ranking.

Every business must have a sales model to build from. But beyond that, they should be able to help customers create a customized, personal experience to best serve their interests. One of the hallmarks of internet marketing is creating a pleasant user experience for website visitors. With advice from the right SEO experts, you’ll be able to make your business’s website one that customers will want to visit and love to use. We’d be happy to accommodate any specific requests you have to make your site one you’ll be proud of. Furthermore, you’ll have a site that’s search engine friendly so you get ranking for the keywords you want, faster.

What do I do if I’ve already signed up for a search engine optimization plan?

If you’ve already signed up for a search engine optimization plan and you’re not satisfied with your current marketing company, we’ll still be happy to pick up where they left off. Whether you want to switch because you’ve had a bad experience, because you want to save money, or because you’re ready to try something new, Internet Local Listings would be glad to help. We can help you transfer everything into our hands so that we can keep you on the front page.

Finding affordable search engine optimization packages is easy when you know where to look. With over 50 years of combined service in the internet marketing industry, we’re confident that we can help you get your page where it needs—and deserves—to be.

Visit our site for more information on our affordable search engine optimization plans for small businesses. If you’d like to know more about our company, you can find out all about Internet Local Listings here.

How to Increase Customer Engagement for Your Small Business

If you’re a small business owner, there’s a big chance you’ve heard the term “customer engagement.” Depending on your level of experience in managing an online storefront, you may not have a clear picture of what it means to have customers “fully” engaged. To some business owners, a highly-engaged customer simply means someone who visits your store—whether in person or online—and purchases a product or service from you. To others, this term means that a customer would have to purchase and come back to use your services again, or perhaps be involved with your website or social media accounts in some way. And it’s true that for different industries, customer engagement will be different: i.e., if you’re a concrete contractor, you’re not going to expect the same return service as a boutique or thrift store. So how can you determine the best way to improve customer engagement for your company?

Know Your Clientele

This is the best answer, but unfortunately,  it’s also very complicated. You may know the basic needs of your clients, but you might be surprised at how in-depth you can really get with the details. For example, if you’re a boutique specializing in women’s clothing, you already know that women are going to shop at your store more often than men. But do you know finer details, such as income level, interests, hobbies, and spending habits? Getting your customers more engaged with your store requires a little bit of research, as well as some finesse in gathering this type of data.

The good news is that social media is the perfect answer to this dilemma. According to a survey done by Avaya’s Autonomous Customer Research, 82% of customers prefer multi-channel engagements—meaning not only do they want to visit you face-to-face in your store, but they probably want to connect with you via email, Facebook, Twitter, or on another social media channel. But why do customers enjoy this?

Simple. They can get all the information they need from the comfort of their own homes. They can stay caught up with your sales and special offers simply by “liking” you or following you online. Don’t you think you owe it to your customers to help them stay connected to your brand in such a convenient way?

How to Improve Customer Engagement

If you haven’t already, you’ll need to choose a few social media networks that you want to maintain. Keep in mind that this is a time-intensive endeavor—if you want results, you’ll have to be willing to spend at least several hours a week dedicated to this part of the process.

That’s why it’s important to just choose a few networks that you know appeal to your clientele. There are so many out there that it would be next to impossible to maintain your presence across each one. Whether you choose Facebook, Google +, Pinterest, Twitter, LinkedIn, or Tumblr, you’ll have to find your strengths and play to them. That being said, here are a few tips to help you increase customer engagement across any social media networks:

1. Create relationships, not “hard sells”. You are a sales pro, no doubt. But the way you approach customers online is not the same way you’d approach them in the store. People come to your site to browse at home—let them do so in peace.
2. Make it easy for customers to find you. You could have the best business in the world, but if your customers can’t find you on the web, they’re not going to be calling. Make sure you are ranking on the first page for a set of targeted keywords. Customize your social media profiles with easy-to-find-and-follow links to your site. Finally, be sure your contact information is available. Customers like knowing that they can contact you if they need to.
3. Provide relevant updates. Customers like to know what your company is up to, but they also enjoy related topics. If you’re a salon, try updating about the latest hair trends. If you’re a contractor, talk about seasonal updates that homeowners can benefit from.
4. Update frequently. This is a common mistake. Oftentimes, people assume “if you build it, they will come.” This is far from true in the fast-paced world of internet marketing. You need to not only build a strong foundation, but you also need to keep adding to it. Aim to update your site’s blog at least one time a week, if not more. Update Facebook, Google +, or LinkedIn once a day. You don’t have to spend hours crafting a post, but try to keep clients engaged with your site through quality, fresh content.
5. Respond to criticism. But do so politely. If you have a negative review, evaluate what the customer has to say. Publicly address it so others know that you recognize and care about a customer’s experience. Which brings us to our next topic…

Dealing with Angry Customers

It is not fun to deal with, but it happens to the best of us. You will have angry customers and you will have to find a way to respond to them without looking unprofessional. The best way to do this is to find legitimate complaints and politely respond as you would to a customer in your store. If the complaints are abusive, slanderous, or are coming from someone impersonating your company, you can report them to the appropriate person. Keep on top of this—you don’t want to leave unprofessional or negative comments around!

Want to hire the pros?

Did you know that companies who have a fully-engaged customer base see a 23% average increase in revenue? There are so many reasons you should be online and engaging with your customers—but if you’ve decided it’s just too much of a time investment, you can always hire the pros. Visit Internet Local Listings to see our variety of online marketing packages, or give us a call at (888) 770-3950 to set up an account. We’d love to help you increase customer engagement and get your site ranking!

Internet Local Listings Now Offers Affordable Website Design

Why Do You Need a Website?

Are you interested in setting up a webpage for your business, but don’t know where to go for affordable website design? Internet Local Listings is now proud to offer a great website package to clients who want to be listed online, but don’t yet own a website.

In today’s marketplace, it’s difficult to be competitive without an online presence. People use the Google, Bing, and Yahoo! search engines to quickly find almost any type of service online. Think about it: The last time you went online to search for a restaurant, where did you go? You probably went to one of those top 3 search engines and clicked on a link on the very first page. And can you ever recall a time you clicked to the second or third page to find a result? Most people never move past the first page—94% in fact. So if you want your customers to find you, you will need to do two things:

1)    Find an affordable website design package to successfully launch your professional webpage.

2)    Enlist SEO experts to get your site ranking on the first page of all the top search engines.

The good news is that Internet Local Listings offers all of these things in one affordable package. Want to know more? Check out some of the highlights below:

Choose from a Variety of Affordable Website Design Packages

If you’re concerned about losing creative control over your website, don’t be. At Internet Local Listings, we respect—and encourage—your participation in the website design and maintenance process. That’s why we work with you every step of the way: from choosing a domain name, to incorporating important business information, to discussing custom content and layouts to best suit your interests and your industry. Every one of our affordable website design packages can be customized an unlimited number of times during the first thirty days of your contract.

To get started, you’ll sign an agreement for a basic website package. This includes 5 pages: Home, About Us, Services and Products, Contact Us, and Photos. These tabs can be changed to suit your needs, and they may vary depending on your customer base. Each and every page is designed to exceed SEO industry standards. The entire site is constructed in a way that encourages optimal search engine indexing—the process that places your page at the top of the results.

How Do I Get Started?

It’s simple to get started! Simply contact our web department at (888)-770-3950, ext. 910 and we’ll be happy to guide you through the process. From there, a friendly sales representative will help you do the following:

• Compile important information to include on your website. You’ll receive a questionnaire via email to address all aspects of your business. Please complete this in the first three (3) days to help us get you online faster!
• Select a domain name. We do give suggestions for SEO purposes, but you may choose to opt out of this. We will walk you through all of this—no need to know coding.
• Choose a design. You can supply us with photos and suggestions for content. If you want to write your own content, we strongly encourage you to discuss that with your sales representative.

Within 15 business days of purchase, your website will be completed. Remember, during the first 30 days, you’ll have unlimited changes. If you’d like to make changes after this period, we offer a flat fee of $100 a month to cover all hosting, design changes, technical assistance, photos, and content updates.

So if you’re ready to purchase an affordable website design and bring your business to the internet marketplace, call (888)-770-3950, ext. 910 and let Internet Local Listings help you be sen online!

Here are some samples of website designs we have done:

Thriving Online Marketing Company Expands Operations to New Offices

SEO marketing experts help boost the website rankings of businesses across the US and Canada.

Santa Ana, CA (PRWEB) March 11, 2014—Website marketing company Internet Local Listings exhibits strong performance in the internet advertising industry as evidenced by their office expansion in Q4 2013 and a steadily growing workforce. The Orange County online marketing firm utilizes search engine optimization techniques to improve the search engine rankings and exposure of businesses throughout the US and Canada.

“We’re certainly excited about the rapid growth we’ve seen in the past year,” comments CEO Sam Riemer. “We now have a great opportunity to further improve our set of SEO services for our clients that would yield greater results in less time.”

The SEO marketing firm expanded their Santa Ana offices largely in part to accommodate an increase of employees in their Customer Service and SEO departments. With upwards of 5000 clients to manage, Internet Local Listings has nearly doubled its workforce in the aforementioned departments.

“The rate at which we’ve gained new clients has been astounding, and it’s truly a testament to the effectiveness and overall value of our SEO services,” says Kristen Dillon, Director of Operations. “We’re excited to bring aboard more dedicated individuals that are passionate about SEO and helping small and medium businesses thrive.”

Internet Local Listings specializes in increasing the online presence of businesses from a variety of industries--from law firms to pizzerias. This increased exposure bolsters consumer awareness of said business and ultimately drives traffic to the business's website and brick-or-mortar shop.

"Our clients understand how crucial it is to reach out to their customers through channels like Google, Yelp! and Facebook," states Dillon. "It's no wonder that more and more business-savvy individuals are utilizing our services."

For three years, the Santa Ana website marketing company has helped businesses strengthen their online presence through the latest marketing strategies. Internet Local Listings will continue to improve their SEO tools and to grow as a company.

"We live in an aptly-named Digital Age, one where we all spend a significant time each day on our computers, laptops and mobile devices," says Riemer. "While this may be startling for some, our internet advertising team sees this as an excellent opportunity for businesses to reach a volume of customers unheard of in previous generations. It is our mission to help our clients tap that potential."

-Jonathan Mostajo, Director of Public Relations